Feb 10 2010 Maurice Glover
Ford gets credit for price cuts
SOME of the most popular cars made by Ford are coming with big discounts in the run-up to the next registration plate in March.
Prices are being slashed by up to £4,650 in a bid to maintain the company's leadership of the UK new car market through what is expected to be another tough year in the showrooms.
From the Ka to the Galaxy, a 10-model line up features in a campaign promising the discounts on orders placed up to the end of March for vehicles registered by the end of June.
"These lower prices will enable our dealers to seal deals in an intensely competitive market and maintain Ford's clear leadership position. We are determined to provide the best possible value to our customers," says managing director Nigel Sharp.
Zetec versions account for eight of the money-off cars, with £2,008 off the Fiesta, £4,785 off the Focus, £3,637 off the C-MAX, £3,531 off the Mondeo, £3,971 off the S-MAX and £4,650 off the Galaxy.
Under the terms of the Government scrappage incentive - now extended to run to the end of March - the special-offer Fords are also subject to an additional discount of £2,000.
Discounts of £1,600 and £1,400 are on offer with the Ka Zetec and Ka Studio models - but every deal in the campaign has to be financed by Ford Credit.