Teenagers in Scotland are being urged to create social media campaigns to promote healthy eating and exercise.
The new initiative aims to encourage secondary pupils to highlight the links between diet, physical activity, health and the environment.
The Dairy Council scheme has been designed to complement the Scottish Government Curriculum for Excellence.
Dr Judith Bryans, director of the Dairy Council, said: "It is crucial that pupils get the right messages about the relationships between food, exercise and nutrition now, paving the way for a healthier life as they grow older.
"Today's teenagers live in a world of instant information. The internet, social media and blogs, for example, have opened a world of creative and interactive learning.
"Against this background, we are encouraging students to plan a social media campaign incorporating key nutritional and environmental messages, using a medium that they understand."
Environment minister Paul Wheelhouse spoke at the Dairy Council health and wellbeing award programme at a conference in Glasgow on Wednesday.
He said: "Through Curriculum for Excellence, food education is helping young people understand the role food plays in their lives and educating them about where their food comes from.
"I wish the Dairy Council every success in this initiative and I hope it will encourage even more young people to learn about food, so that they can be well informed about their food and nutritional choices, and to consider the sector when thinking about their career aspirations."