Aug 3 2012 Ayrshire Post (main ed)
IT’S tough to make a name for yourself on Ayrshire’s thriving arts scene.
But things have just gotten a little easier, thanks to Troon dad Mark Laird.
For this computer expert has struck on an idea that could make the difference between success and failure for those struggling to make it in one of the most competitive industries around.
The 37-year-old ex-soldier has launched his very own social networking site aimed exclusively at the arts community – and it’s absolutely free.
Aptly named Exp0sure, the site is essentially Facebook for creative businesses.
Mark explained: “It’s really difficult for people out there trying to make a name for themselves on the arts scene.
“Setting up websites and networking can be very time consuming and expensive.
“What this site does is give them a webpage free. Like other social networking sites it allows people to link with others to promote themselves and their skills.
“It gives them a platform to promote their own work and sell themselves to other creative businesses.
“For instance people who are into art can display their drawings and paintings on their page for other users to see. Musicians can promote their music and photographers their pictures. And the big thing is that unlike other sites, the copyright stays with the artist.”
And he insists that the opportunities are endless, with businesses involved sharing business opportunities and cross promoting each others work.
Mark, served with the Royal Highland Fusiliers before studying to become an IT expert. His business also includes kitting put smart homes with hi-tech equipment.
He said: “I’ve been working on this for a while after listening to a lot of friends from the arts scene discuss the problems they have.
“Those who subscribe can guarantee that they won’t be charged for this service. I hope to make it pay for itself through sponsorship.”
The site – www.exp0sure.co.uk – has been up and running for a month and has already had more than 3000 hits.
Numerous bands, writers and artists have already signed up.
And Mark, who lives with wife Johanna and daughter Susan, has high hopes of attracting thousands more.
He went on: “It’s early days but I’m confident that this can be a success, not just for me but for members. There are opportunities in this for everyone.”
To find out more about Exp0sure log on to the site or email Mark at firstname.lastname@example.org