THE number of deaths on the A77 in Ayrshire has fallen by a massive 46 per cent in just three years.
And the introduction of the controversial SPECS cameras is responsible say campaigners.
Serious accidents have also significantly reduced since the average speed cameras went live in 2005.
They fell from 52 to 34 this year, a 35 per cent reduction.
The A77 Safety Group revealed that the death toll has fallen from 13 to seven in three years.
And according to chairman Hugh McCafferty drivers are doing their bit too.
He said: “These figures are very good.
“SPECS has clearly played a key part in reducing accident numbers and that is why the cameras will remain in place now that the pilot period is complete.”
The system covers a 32 mile stretch of the A77 from Bogend Toll at Symington to Ardwell Bay, south of Girvan and was dubbed Britain’s longest speed trap when it was introduced.
Mr McCafferty added: “As ever, the most critical element in road safety is always the behaviour of road users and we recognise the significant efforts of the safety group partners for their continued work in enforcement, engineering and education.
The news has also been welcomed by Ayr MSP John Scott.
He said: “The A77 has had an unenviable reputation over many years as being one of the most hazardous routes in Scotland.
“The results published by the A77 Safety Group, showing a reduction in the overall number of accidents, is clearly very welcome.
“What we now need to see is progress being made on those remaining projects currently proposed in Transport Scotland's works programme.
“These include major improvements at Symington and Bogend Toll, realignment work between Dowhill and Chapeldonan, widening of the carriageway between Park End and Bennane and the provision of a dedicated northbound overtaking lane between Ardwell and Slockenray, all of which are needed to further improve safety on the A77.”